Basics Advertising 01: Copywriting
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Type
Book
Authors
ISBN 10
294037368X
ISBN 13
9782940373680
Category
Unknown
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Publication Year
2008
Publisher
Pages
176
Tags
Description
This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts. It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well.Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience - or indeed anyone! - from Amzon
Number of Copies
1
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 51 | 1 | Yes |