Killing Giants: 10 Strategies to Topple the Goliath in Your Industry

Type

Book

Authors

Stephen Denny

ISBN 10

0241953685

ISBN 13

9780241953686

Tags

Company Profiles, Systems & Planning, Marketing, Strategic Planning

Description

Killing Giants unveils practical strategies for overtaking larger competitors in any market, looking at companies like that started out small but quickly dominated by using their opponents' size to their advantage. Baidu has beaten Google at search in China, and the Boston Beer Company took on Budweiser with Sam Adams Boston Lager. Stephen Denny shows how even behemoths like Nike and Coca Cola are susceptible to small, even tiny, competitors, because of their size. Using a range of fresh case studies he explains how, by taking a fresh approach, you can carve out a larger chunk of any marketplace. - from Amzon

Number of Copies